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Denim Baptism: dutil. Launches IDC x PBJ Collaboration Jean this Friday @ 303 West Cordova St. Vancouver, B.C.

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DENIM BAPTISM: A live christening of the International Design Collective (IDC) and Pure Blue Japan (PBJ) premium denim collaboration at dutil. Denim on October 24, 2014

There’s something in the water

dutil. is honoured to be the exclusive retailer for the collaboration between IDC and PBJ. The project has been brewing over the course of a year; they joined forces to express their shared passion for high quality and timeless products. The fruits of their labour have finally landed in dutil. Gastown (Vancouver) and Queen Street West (Toronto) shops.

The IDC x PBJ XX007 is a slim-straight leg in an unsanforized denim made in a limited quantity in Okayama. The fabric has not been treated or altered since being woven, resulting in a slubby, irregular texture full of character and personality. PBJ’s shuttle loom is used for creating their denim solely, making production runs small and rare. The denim further evolves and becomes personalized on the wearer after it has been shrunken to fit on the body, and with continuous wear.

 “We’re extremely proud to carry and spread the word about the special collaboration between such a forward-thinking creative outlet like IDC, and the legendary denim makers, PBJ. We thought this partnership deserved a fun, playful launch that demystifies the shrink to fit process, and also embodies the excitement around this special denim. “

-Ria Nevada, Store Manager at dutil. Vancouver

To celebrate the unique and whimsical collaboration, dutil. Vancouver will be throwing a sidewalk spectacle on Friday, October 24th from 12:30-1:30pm – all are invited to drop by, grab a drink by the tub as our staff dunks themselves in our makeshift shrink station to demonstrate the custom fitting process. The public is welcome to join in the fun – all customers who decide to sit in the tub and shrink on the spot can purchase  the collaboration jeans for 30% off (only at the Vancouver location).

Event Links:

Facebook Event: https://www.facebook.com/events/413572752123090/

Product images: http://www.dutildenim.com/products/idc-x-pure-blue-japan-syoaiya-collaboration-xx-007-shrink-to-fit

IDC: http://www.internationaldesigncollective.com/

Pure Blue Japan: http://www.purebluejapan.jp/

About International Design Collective (IDC) 

In 2012, IDC released its first collaboration with world renowned denim innovators, Naked & Famous. Since then we have worked on numerous projects with the hopes of expanding the notion of street culture and the perception of street wear brands.

About Pure Blue Japan (PBJ)

Their brand name says it all, PBJ has a passion for the deepest blue denim. Based in Okayama, their Dattari denim is crafted on low-tension looms, culminating in intensely colored and beautifully textured fabrics. The character of their denim is unrivaled.

For more information contact:

dutil. Vancouver | press@dutildenim.com | 949.280.0381

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