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Tiger of Sweden/Jeans - Tailoring DNA & Urban Style

Tiger of Sweden/Jeans - Tailoring DNA & Urban Style

We are excited to announce the launch of Tiger of Sweden/Jeans at Dutil Denim! With both men's and women's fits available in all our stores, Tiger of Sweden is a must try for those who love combining comfort with elevated style. Read on for the story on how a men's suiting house used their tailoring DNA to make a name for themselves in the industry for the world's finest fabric (yes we are biased) …denim.

Tiger of Sweden/Jeans was built on the foundation of the Stockholm-based fashion house’s more than a century of tailoring experience. The founders Marcus Schwartzman and Hjalmar Nordström were the first to bring ready-to-wear tailoring to Sweden, making suits accessible not solely for the rich few, but for the working many. [Intriguing to note that denim moved from the working many to everyone.] 


Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves. The company was built on the Scandinavian principles of equality and fairness. Tailoring has defined the brand ever since, with an emphasis on cut, shape and fabric. The company is defined by a belief in change – a faith that people can change anything, which means everything. Continuing that tradition into the 21st century, Tiger of Sweden sees its role as a curator of culture, believing in creativity as force.

For Tiger of Sweden/Jeans - the urban city is their home. The backstreet is their playground. They breathe music. They are the ones that stand closest to the stage. They are the last one to leave the party. These are the same people we call friends at Dutil. Ask for Tiger of Sweden/Jeans next time you visit us. See you all very soon…we hope!


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Some important changes at Dutil amidst COVID-19 (Updated on , September 16, 2020)

Our three brick and mortar stores are located in cities that have been impacted by coronavirus to varying degrees, and we will follow provincial rules in place independently for each store, so please call the store to ensure they are open prior to coming down.

Are you accepting cash in your stores?

Currently, we are only accepting debit and credit for purchases, no cash will be accepted at this time. This may change in the future, and we will provide an update when this policy changes. 

Can I set-up an appointment for a fitting session?

Yes, please send an email to the store you would like to visit to set-up a time for a fitting session. They will schedule you in for 30 minute session, ask what you are looking to find and have items available for you to try on when you get there.

What if I have jeans I want hemmed/altered?

Given the health and safety concerns related to sewing previously worn garments, we will only be accepting unworn garments for hems. We will not be doing any repairs at this time. If we think your garment has been worn it will not be accepted for repair. Please contact if you have any questions relating to this.

I dropped off a garment for a repair, hem or alteration before the shut down - what's happening with that?

All jeans that were paid repairs and dropped off before we shut down have been completed. They will be ready for pick-up when your local store reopens. Curb-side pickup is available by request.

Nudie Jeans that were part of the Free Nudie Repair Program were not all completed prior to the temporary closures, so please email the stores directly to see if you repair was completed. We will have more information about the Nudie Repair Program in early June.  

What is being done in store to stop the spread of COVID-19?

When entering a Dutil location, everyone is required to use hand sanitizer and wear a mask. We are limiting our occupancy to 4 customers at a time and have placed markers throughout the shop to encourage social distancing. Additionally, our staff is sanitizing all high contact surfaces prior to opening the stores, and after each customer has left the store, as well as at closing. All clothing that has been tried on but not purchased is quarantined for two days. All Dutil staff have been supplied with masks, gloves and sanitation equipment. We require that anyone who has shown the signs associated with COVID-19 within the past 10 days to stay home. This health plan was developed from the guidelines by provincial and federal health officials. 

Can I still order jeans online?

Our online store has remained open through the pandemic. Our team is practicing social distancing and maintaining a sanitized work environment as orders are shipped. Couriers across the world are experiencing significant delays due to an increased volume and COVID-19 restrictions - you should expect your package to take longer than you are used to.

All of our stores are once again offering in store pick-up. If you would like to pick up your order curb-side, call the store when you get here and we'll be happy to bring out your order for you.

Can I return jeans I purchased before the pandemic?

We are now accepting returns on all jeans purchased before the pandemic. These jeans will be set aside to disinfect and not put on our floor to be sold. As always, jeans that have been worn, hemmed, altered or washed are final sale, and not eligible for return - same with jeans that were purchased on sale. If you purchased your jeans online, please initiate your return with the form below.

Can I see your COVID-19 Work Plan?

Yes, you can read our entire Work Plan here:

What if I have a question?

Please use the form below to contact our online team.

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Circle of Friends COF M7 Taper Review

Circle of Friends COF M7 Taper Review
For many of us denim enthusiasts there are numerous elements that we look for in the perfect pair of jeans. From the brand that produces them, to the fit and wash, a good all-around jean can be hard to find especially for those attempting to solve the athletic seat and thigh conundrum. How do you find that perfect pair of jeans where it doesn't look like you're squeezing out of the top block? The Circle of Friends M7 Taper is great option for those looking for an athletic fit. Continue reading

Introducing: AW Selvedge

Introducing: AW Selvedge
AW Selvedge is the newest brand to be stocked at Dutil Denim. The brand isn’t only new to our stores, though. ‘AW’ is relatively new to the denim scene, too. In fact, this is their first season on the market — though, you wouldn't necessarily think so looking at (and trying on) their jeans. We sat down with AW Selvedge founder Andre Williams to learn more about the brand. Continue reading

Fade February 2020

Fade February 2020

Back for its 9th year, Dutil's annual Fade February Competition is here to find the world's best denim fades. With the help of our judges, the owners of the 3 best faded jeans in each of our stores will be crowned the winners of Fade February 2020 and win free jeans!

In Store Competition

Do you live in Vancouver, Toronto or Calgary? Great! You qualify for our in store competition. Register by Wednesday, February 26 and show up for judging at your local Dutil store on Saturday, February 29 at 6PM - the event will finish around 8pm. Beer will be served.

Online Competition

Not in Vancouver, Toronto or Calgary? Submit photos of your jeans by registering online before Wednesday, February 26. Our judges will select 1 first place winner, and the second place winner will be selected by our @dutildenimshop followers on Sunday, March 1.

Note: Participants in the Vancouver, Toronto & Calgary competitions may not also compete in the online competition.

Free Jeans?

That's right! Free jeans will be provided to the winners by C.O.F. Studio, Naked & Famous and Nudie.

Missed in-store registration? Come anyways! 

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The Next Decade of Denim

The Next Decade of Denim
The past ten years have been characterized by several important denim trends: we saw the skinny jean/jegging trend take over the world in the early 2010s; by the mid-2010s, raw denim was a household term; and near the end of the 2010s, we saw the beginning of the vintage denim movement that we're now in the midst of. So what are the next ten years going to look like? Here's what we think. Continue reading

Unbranded vs. Naked & Famous: Fit Comparison

Unbranded vs. Naked & Famous: Fit Comparison
Founded by the folks over at Naked & FamousUnbranded is a denim company that celebrates craftsmanship, quality and value. Unbranded's ethos is thus: make minimalist jeans without any over the top branding or unnecessary details. Stay away from celebrity endorsements and expensive ad campaigns. Let the products do the talking. So when we were confronted with the opportunity to stock Unbranded jeans on our shelves, the choice was obvious. We love quality goods made with high value. In proper introductory form, this blog post is all about how Unbranded's jeans fit. Continue reading

Rinsed or Raw? - Building Your Denim Rotation

Rinsed or Raw? - Building Your Denim Rotation

Shopping for denim can be an extremely varied experience, depending on who you ask. Some choose to invest in one, long-lasting pair, holding off on buying another until their previous option is no longer wearable. Others however, choose to embrace the variety of denim out in the world, amassing a collection of jeans to cycle through as they please.

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