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Stories

Introducing: Start with the Basis

The man behind one our newest brands, Start With the Basis, sits down to talk about his new collection of denim and outerwear. Meet Sei Campbell. Dutil: Tell us a little about yourself and your brand, Start with the Basis. Sei: I’m a Japan-born, Lower Mainland raised, 26 year-old. My journey in design began after post-secondary. I graduated with a diploma in marketing and business and realized that I didn’t love the idea of working solely in the business sector of the fashion industry (though now that I’ve launched the business, I’m happy to have gotten some relatable schooling under my belt) and wanted to find some way to stay creative and make things. I began interning for a local bag company where I picked up most of my drafting and sewing and eventually became their production assistant. Though I enjoy bag design and production, I’ve always loved clothing the most so I left the company a little over a year ago and began interning for a local knitwear company. There I learned to work more with softgoods and together we opened a retail/workspace in Gastown. In the back of that shop, I put together my first collection and launched Start […]

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