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Soaked in Indigo: Your Shrink-to-Fit Toolkit (a.k.a.: Unsanforized Denim 101)

To Shrink or not to Shrink – Unsanforized Jeans Originally, we posted about shrinking unsanforized denim last September. With the good weather continuing, we thought it would be an ideal time to recycle these tips so you can take advantage of the sun for this shrinking process! After all, it’s Shrink-to-Fit Season.  Consider your first soak as a denim baptism – once they come out of the water, they’re a completely new, customized garment. Unsanforized Run-Down   Timing is everything – this adage rings especially true when it comes to the inaugural shrinking of a new pair of unsanforized (shrink-to-fit) denim. Our friends at Tellason explain that unsanforized denim is distinct in that it has NOT been “stretched, fixed and shrunk in length at the mill . . . Since unsanforized denim does not go through this process, it is expected to shrink up to 10% after the first soak.” The major advantage of choosing unsanforized denim is that despite the semi-arduous process, you can turn a standard (typically straight, relaxed) pair of jeans into a customized, tailored fit, depending on how you break in, soak and dry out the untreated denim. Levi’s put together a short film that expresses […]

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