Outland Denim: A Brand on a Mission

Outland Denim: A Brand on a Mission

Aussie brand Outland marries quality production with ethical practices. This eco-friendly, ethical denim brand began with an important mission: create jeans that can be a source of good in the world. To accomplish this mission, Outland hires and trains women transitioning out of sex trafficking in Cambodia to produce their jeans. Indeed, founder James Bartle developed a model of sustainable production that allowed him to impart his seamstresses with the ability to change their future and escape the cycle of poverty through fair wages, educational programs, and reliable employment. There’s no doubting that they deserve their A+ score in an external audit by the World Aid Ethical Fashion Report.

Outland Denim is breaking the typical production process by using only suppliers meeting their strict criteria for sustainability. Outland uses only 100% organic cotton and vegetable-derived dyes. Their production uses the newest technology for reducing water and carbon emissions in their stand-alone production house. In fact, they evaluate every step of their supply chain to make sure that it meets the same #ZeroExploitation standards.

Outland Denim Fits

Although Outland focuses on ethical production and sustainable denim, the fit is never compromised. In fact, each fit is expertly designed with an ideal silhouette in mind. Moreover, every jean is finalized with a personalized “thank you” (not simply, ‘thank you for your purchase’ but, ‘thank you for helping women in need’) on the inside of each pocket. Offering limited edition styles and seasonal capsule updates to boot, there’s a lot to be excited about.

Women’s Fits

Rachel: Mid to low rise relaxed fit. A truer “boyfriend” fit there’s plenty of room through the thigh and a longer inseam.

Emmy: High rise shorts with a nice cuff. Shorts that aren’t “too short”.

Lucy: Regular slim tapered. This high rise is a “relaxed skinny”, which means there’s a little extra room throughout the leg.

Men’s fits

The brand only has one men’s fit, but they’ve worked out the details and made the Ranger both strong and versatile fit.

Ranger: Regular straight. Halfway between a skinny fit and a traditional worker style jean with a mid-rise.

Final Thoughts

Outland’s brand name couldn’t be more fitting. After all, the brand really is an outlier in an industry that too often glorifies success at the expense of social and environmental responsibility. By supporting Outland Denim you are participating in the global movement toward an industry that fosters both environmental responsibility and human dignity.