Matt and Carrie Eddmenson set up their gorgeous Imogene + Willie headquarters in an unassuming old service station in Nashville seven summers ago and have been inspiring us with their graceful denim designs, beautiful love story and resolute dedication to community ever since.

The good people at Imogene + Willie put together the gorgeous short film, "summertime ride" that shows the versatile and durable qualities of their denim and the timelessness of their designs.