Belle of the Festival: Summer Looks from Jackson Rowe

Late night campfires, spontaneous road trips, day-long bike rides, yoga on the beach, drinks on the patio – we wrap ourselves in these simple pleasures during those precious summer months. Vancouver designer Julia Hoover channels these humble yet magical moments in her line of rustic-chic scarves and accessories.

The romantic and comforting aesthetic of Jackson Rowe was sparked by the love story of  Hoover’s grandparents, Jack and Rose. She explains, “He would ask her on dates by writing invitations from song lyrics. She was his biggest fan, watching his shows night after night, enjoying each & every minute. She loved to laugh at his jokes, and she listened intently to his stories. Their love story, my inspiration.”

Jackson Rowe’s floating and ethereal pieces are a perfect reflection of a season where days are longer, every second appears brighter, and adventures seem endless.


The Jersey Fringe Kimono


Layer this gorgeous fringed kimono over your favourite basics to create the perfect stylish summer statement.


The perfect, long & cosy, super swishy, stylish statement cardi.


Relaxed fit, stylish scooped front and back hem combine to create the ultimate basic tee.


The super soft Quest cape will add some spice to your favourite basics.


Match this classic beauty up with whatever your ‘uniform’ may be to up your cool factor while keeping you toasty warm.


Waterfall hi lo tee in soft & breathable jersey, loose and comfy yet flattering fit with button placket detail to front.


Long, draping scarf to brighten up your basics


Comfort and style beautifully accomplished with the relaxed T and scarf combination