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Stories

Wearing It Well

This guy lives in his jeans. Worn for 1.5 years and never washed, they are so decrepit they look like they could fall off of his body – in a good way. When we buy a brand new pair of raw denim jeans, we can only dream that they will one day look like these do. Not only have they molded perfectly to his body in both fit and colour, the wearer has molded them perfectly to his lifestyle with the addition of some special do-it-yourself details. It is a joyous occasion when someone walks into the store wearing something (especially denim) that is such an integral part of their personality.

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